Personal Branding is the New PR

There is a shift happening in the marketplace where people are slowly realizing the power of social media—for themselves—and forging paths of thought leadership in ways brands otherwise could not. Business owners and entrepreneurs have attempted to keep up by investing in things such as blogger outreach, influencer marketing, social sponsorships, etc. But the truth is, those efforts only scratch the surface of what is possible.

Instead of your brand or company trying to tell its story from a 3rd person point of view, why not make it more real? Why not have the people within and behind the brand telling the brand’s story.

In addition, for yourself—whether you are a CEO, a professor, a chef, a creative director, an artist, or even a high-level or upwardly-mobile employee—thought leadership and a personal brand is the most powerful thing you could possibly have.

Why?

Because that means you have an audience; you have people’s attention.

And attention is the new currency.

What Is A Personal Brand?

Personal Branding is the art of standing out: a set of characteristics, values or qualities which set your thought leadership apart from other brands or individuals. Simply put, it’s your reputation.

In today’s competitive environment, personal branding is critical if you want to be seen as a leader in your field. Your opportunities expand when you have a strong personal brand, and it helps to carve out your niche as a thought leader and expert.

It’s one thing to have a strong brand, but it’s not much use if no one knows about it. Start networking with your audience, publish articles, join groups on LinkedIn and start a blog. Make you and your brand known to your audience.

Building Thought Leadership.

In addition, for yourself—whether you are a CEO, a professor, a chef, a creative director, an artist, or even a high-level or upward-mobile employee—thought leadership and a personal brand is the most powerful thing you could possibly have.

Building a Personal Brand is about positioning yourself (and ultimately becoming) a Thought Leader in your respective industry or niche. This is done in the following ways:

  • Creating/sharing valuable information (respective to a particular niche)
  • Curating valuable information (you are seen as ‘the news source’)
  • Leveraging your content to create credibility for yourself
  • Publication features, podcast/YouTube show features, interviews, speaking engagements, books, etc.

Building a valuable Personal Brand comes down to one thing and one thing only: sharing value. There is no sense in trying to position yourself as “someone special” without first figuring out what you can offer people that is of value. A Personal Brand is the most valuable thing you could possibly build for yourself. It allows you to meet and collaborate with incredible people. In order to build a Personal Brand, there are certain steps that need to be taken and certain resources essential for building and maintaining an active audience:

Step 1: Finding The Value
Step 2: Understanding The Audience
Step 3: Creating a Content Strategy
Step 4: Social Media As “FREE” Content
Step 5: Building Credibility
Step 6: Collaboration
Step 7: Leveraging The Personal Brand For Your Business

Content marketing and brand journalism has not yet evolved to a place where companies have allowed their leadership team to take the spotlight, allowing independent voices to ring out with opinions, truth and expertise.

It’s easily overlooked – especially for companies that don’t focus on brand journalism or content marketing as a critical part of their online strategy – yet topic experts and leadership within a company are a wonderful source of coverage opportunities. They are also a rich source of knowledge that far too few leverage – and the single biggest company asset feeding into its ability to be successful.

Consider ways to expand editorial placements through personal branding campaigns for C-suite leadership and your subject matter experts! It’s easier than you think, it bulks up your editorial placements, leaving clients thrilled with you.

Continually investing in your leadership personal brand will ensure you stand out from your competition. It is through elevating NGPI leadership above others in your industry that will make people clamor to invest with you. When managed well, your personal branding is an asset that can make all the difference to your business.